Hello,

I’m a cultural strategist and award-winning executive producer based in Los Angeles.

My work spans media, technology, and experiential storytelling, where I help organizations build meaningful connections with audiences through creative strategy, partnerships, campaigns, and live experiences.

Over the past decade, I’ve led projects across the arts, entertainment, and consumer brand worlds. I’m best known for my work with AFROPUNK, Red Bull, Kettle Brand, and Perry Street Software (Jack’d), where I helped shape cultural marketing initiatives, partnerships, and experiences that brought brands, artists, and communities together.

Alongside my work within established organizations, I’ve also built independent platforms, including Outlet.fyi, OpenThrough, and Appointed Films. Each explores different ways culture, media, and community can come together through storytelling, programming, and shared experiences.

My areas of focus include brand strategy, brand partnerships, content strategy, creative direction, campaign development, casting, experiential marketing, cultural marketing, cultural programming, film programming, influencer marketing, public relations, artist/VIP relations, event production, and project management.

Beyond client work, I enjoy supporting organizations whose missions strengthen artists and communities, including ARTNOIR, SOW (Scope of Work), and The Black School.

I believe the most meaningful work creates space for people to gather, reflect, and imagine what’s possible.

- Khalid